Stronger teams, happier customers—built through events that feel anything but corporate.

CONNECTION: CURATED.

Helping companies turn moments into momentum—with events and retreats people actually remember.

At SONA, we design global experiences that shift teams, elevate brands, and make people say, “Can we do that again?” From intimate retreats to large-scale events, every detail is crafted with intention—no templates, no fluff. We partner with bold, creative companies to build custom gatherings that drive connection, spark momentum, and leave a lasting impression. Whether it’s planning from scratch or jumping in mid-stream, we bring the vision, the logistics, and the calm expertise to make it all feel effortless.

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It’s time to ditch the stress, second-guessing, and spreadsheET OVERLOAD.

Because planning a retreat or event shouldn’t feel like a second full-time job.

Truth: Not really. We save you time, prevent costly mistakes, and negotiate rates you won’t find on Google. Our budget management pays for itself.
Truth: You’re still in charge—we just make you look good. You set the vision, we handle the chaos (and make sure nothing gets missed).
Truth: We do high-touch, not over-the-top. Whether it’s 12 execs in Tulum or a 300-person brand summit, we scale to what you actually need.

Aerial view of white Mediterranean-style buildings on a hillside overlooking the sea on Santorini, Greece.

Our Services

* FREE * DESTINATION MATCHMAKING

DESTINATION MATCHMAKING

Finding the right venue shouldn’t feel like a second job. Our complimentary sourcing service takes the guesswork (and the Google rabbit holes) off your plate. From quickly getting you available dates and rates, establishing your budget to negotiating contracts, we help you pick the perfect spot—and set the whole thing up for success.

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RETREAT PLANNING

We design global retreats that help teams reconnect, reset, and return inspired. From off-the-grid to five-star, we handle the details—so your only job is to show up and soak it in.

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EVENT PRODUCTION

From mastermind events to multi-day conferences, we produce high-touch event experiences that run smooth and feel unforgettable. Strategy, logistics, production, and vibes—all dialed in.

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AT SONA, WE ARE AN EXTENSION OF YOUR TEAM

DANIELLE SNELSON

Founder + Chief Experience Officer
JOE OLIVER

Project Manager
MARY BENNETT

Trip Planner
JAKE HIXON

Content Creator
maricar pamplona

Marketing Assistant

Meet your destination and event experts

What Happens When You Work With SONA?

01. Your team connects in ways Zoom never could.

In-person experiences build trust, spark creativity, and deepen bonds you can’t get from a screen.
02. You stop dreading logistics and start dreaming big.

From venue sourcing to travel to timelines—we handle the chaos so you can focus on vision
03. You look like an absolute genius. (Because you are.)

With seamless execution and rave reviews, you’ll get all the credit without the burnout.

TESTIMONIALS

“I just want to say thank you for all the calls, and emails. The level of commitment and attention to detail from you really paid off for the full team. Thank you so much!”

Jaz J.,
DELIVERECT
"This was so much easier with you guys! 😊"

Sheba L.
EVERYONESOCIAL
"Danielle is an incredible event planner! I recently worked with her to plan an international Retreat for my company of 70 people. Danielle's support, attention to detail, and true understanding of events helped us create a really successful event. The documentation her team created to share with the hotel (to confirm all of our details) was pure gold. Thank you, SONA team!"

Jenna M.
"Sona Events is wonderful to work with. They make running an event a dream. They take care of every detail, respond effortlessly to surprises, have great creativity, and make event planning simple and fun."

Jodi Gempler
"Danielle and her team at SONA Events are incredible to work with!We will definitely be working with her team again for our next company offsite. I highly recommend her!"

Lindsey Hulet